As a workwear partner who stands for extraordinary projects, Blåkläder has already sponsored the spaceflight and rocket engine development company XCOR Aerospace, the rally cross driver Robin Larsson and the Swedish death metal band InFlames. Now, Blåkläder is teaming up with the German football club St.Pauli and their hardworking crew.

Blåkläder is now an official workwear partner of FC St. Pauli in the sponsoring category “Captain”. The first men’s team of the club currently plays in the second German football league in the Millerntor-stadium near the Reeperbahn, so the players are often called “Kiezkicker”. The brand of the football club stands, like the workwear brand Blåkläder, for tradition and “a different kind of image”.

But also in football, people has to work behind the scenes, because without the crew of St. Pauli football games cannot take place in the Millerntor-stadium. The crew consists of 5 facility managers and up to 15 green keepers. All members of the “team behind the team” are now equipped with workwear from Blåkläder.

"FC St. Pauli is noticed more and more by international companies as an attractive partner. That makes us very proud. Blåkläder is known as one of the best producers of high quality workwear worldwide. Because of that we are very happy to welcome Blåkläder on board," says Andreas Rettig, Business Manager of FC St. Pauli. 

Additionally, Blåkläder will be exposed in- and outside the stadium. Furthermore, the workwear producer has the opportunity to be involved in various media of St. Pauli.


For further information, please contact:
Kalle Larsson, Global Marketing Manager, Blåkläder
E-mail:, phone: +46 702187333